The ONLY 3 Webpages You Need
Building your website may feel like a big undertaking and not having one is holding you back from getting yourself out there and attracting paying clients.
But don’t worry! We’re here to break this task down for you, to take away the overwhelm and get you going with your website! You see, there are really only 3 must have pages you need to start with. Keeping your website clean, without too many options and easy to navigate will also enhance the user experience and reduce the overwhelm for your clients.
So whether you're building your site yourself (which we did, and we think you can too!), or outsourcing it, you’ll still need to be the one in charge of directing the overall branding of your website and providing the copy and imagery, and deciding where it will go. It sounds complicated, but it’s not. Especially once you have your branding in place (here’s how to do that).
So what are the 3 must have pages to get you going? Psst… Check out our website for inspiration
1. Home page: The ultimate first impression! Make sure this expensive real estate on your site is well branded and appealing to your target audience.Use this space to immediately let visitors know exactly who you serve, what you offer and how you can help them so they know they are in the right place.
Take the opportunity to share value by posting a link to a free and useful resource. You might also choose to include a hint of your story in a way that is relatable to them (use every opportunity to build the know, like and trust factor!).
By now, your visitor knows they are in the right place, they know who you are, what you offer and how it can help/benefit them and they feel you understand and can relate to them, and they see you offer value. Here’s the trick, you don’t actually want visitors hanging around on your home page. One of the most important aspects of your home page is having clear calls to action. What do you want them to do from here? Think of this page as a dashboard from which they should be able to quickly navigate from and find what they are looking for. Link them to your sales pages, your about page, to your hot new free download, or your Facebook Group!
2. About page with contact: Your about page is your chance to showcase your brand story. One of the deepest beliefs that we’ve learned through our personal and professional experience is that sharing your story is the best way to find your authentic voice and to create memorable, emotional connections.
So why are we talking about your story? Because your story is the basis of your cause (why your business exists) and will help you create your “WHY” statement. If you need help with this, we dive deep into how to you write your “WHY” and writing your brand story in The Ultimate Secret Recipe For Your Authentic Brand.
When we understand WHY people do what they do, why they started their businesses, and why they’re passionate about it - we feel drawn into them. In today’s day and age our stories are one of our key differentiators. Sharing your story is an authentic way to keep building the know, like and trust factor with your audience.
Keep it simple and instead of building out an entirely separate contact page, add a call to action button for people to connect with you (unless you have a physical location you want people to find you at!). In fact, you can slap a copy of that contact button on your the bottom of your sales page too!
3. Sales page: If you are just starting out and are focusing on selling one initial product first, create a sales page for it and make sure it’s linked on your home page. Ideally each product you offer should have its own sales page, so if you have more than one offering, start by building a “work with me” page which drills down to your individual sales pages.
You could write a book or take a course on how to create amazing sales pages (I’m sure people have, because I’ve taken one!), but here are some highlights to get you on the right track for success.
Make your sales page reader friendly - let’s face it, we’re all tight on time these days!
- What is branding and why is it so important? Use headlines that give an idea of what the paragraph below is about
- Try to keep paragraphs to no more than 2 to 3 sentences each
- Make sure to include the details of your offer (e.g. describe each module of an online course)
Answer this question for your potential client, because it is one of the biggest mental roadblocks that stops people from committing to purchase:
- Is this for me?
Address other expected questions from your target client. Sometimes you see this as an FAQ section:
- When will they get it
- How do they use it
- How long will it take them to use it
- When can they expect results
- How can they contact you with questions
- What is your refund policy
Include a little info about who you are, why your offer exists and why you're qualified to sell it. Take this opportunity to relate to your audience, how they feel now and how they’ll feel after their purchase.
Include call to action buttons so people know how to get your awesome thing!
That’s it folks! The timing may never feel right, sometimes you’ve just got to go for it. So if you’ve been waiting for a sign or for someone to tell you this: YOU ARE READY! You’ve got this, and we’ve got your back.
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