Get an introduction to the basics of branding and see why it’s so gosh darn important. Learn the key ingredients that make up a delicious and effective brand.
In the very first module we will share with you the # 1 secret ingredient to a successful brand (this could be what you’ve been missing!) On top of that you will uncover the values that form the pillars of your company AND learn to talk about your brand in a clear way that resonates with your target market.
We are going to give you a step-by-step guide to dive into your target market’s subconscious and learn what kind of branding resonates with them. We will also take a strategic look at who else is providing similar services and use this as inspiration to figure out what you like and what the best way to attract your ideal client is.
Discover what personality will resonate best with your audience and how you can deliver it consistently. Uncover what voice and tone is unique to you and your brand and how you can regularly incorporate that into your copy.
Yay! Time to ice the cake! Find a colour palette and fonts that reflect the psychological associations of your value words and brand personality. Learn how to use the colours and fonts through detailed video tutorials. We'll give you tips and tools as well as free resources!
Get secret hints on how to choose an effective, memorable brand name that authentically reflects you and your company.
Learn how to choose the right logo that resonates with audiences and connects to your brand values. Also included is a step-by-step video training on how to easily create a dynamic text logo (like ours!).
Develop a list of consistent visual guidelines for your brand so you can create a kick ass social media presence that’s effective, memorable and…well… gorgeous!!
Don’t waste time re-creating branded imagery or posts. We’ll give you video training to learn how to create social media images like a pro!
Use our handy template and video training to create your brand board - a one page go-to, quick reference guide for your awesome new brand.
Finally, you will receive a template and video training to create your FULL Brand Deck! This powerful document is truly a one stop shop that captures the entire story, messaging, aesthetic and essence of your brand.